Rischi globali, Gen Z e intelligenza artificiale: gli scenari del turismo 2026

Apple ha scelto Google Gemini per dare nuova vita a Siri. Non è solo una notizia tech: è un cambio di paradigma per il turismo. In questa puntata analizziamo cosa significa passare dalla SEO alla GEO (Generative Engine Optimization) e perché le destinazioni devono ripensare ora la loro strategia digitale.

Parliamo anche del Global Risks Report 2026 del World Economic Forum: solo l'1% degli esperti prevede un anno calmo, il confronto geoeconomico supera i conflitti armati come rischio principale, e l'AI mostra il balzo più drammatico nella classifica dei rischi a lungo termine. Dal WTF Report 2026 di KAYAK emerge un dato che cambia le carte in tavola: il 41% dei viaggiatori Gen Z e Millennial si fida più dell'intelligenza artificiale che degli amici. Cosa significa per chi deve intercettare questi viaggiatori?

Con Silvia Moggia di Officina Turistica approfondiamo due temi cruciali: la crisi dei visti USA e il suo impatto sui flussi turistici globali, e il report PwC sulle fusioni e acquisizioni nel settore hospitality — dove il mercato è passato dall'espansione alla selezione.

LINK ALLE FONTI CITATE

Partnership Apple-Google Gemini per Siri

• CNN Business — Apple teams up with Google Gemini for AI-powered Siri https://edition.cnn.com/2026/01/12/tech/apple-google-gemini-siri
• 9to5Google — Gemini will power Apple's Siri AI features in 2026 https://9to5google.com/2026/01/12/gemini-will-officially-power-apples-ai-enhanced-siri-starting-later-this-year/
• MacRumors — Google Gemini Partnership With Apple Will Go Beyond Siri Revamp https://www.macrumors.com/2026/01/12/google-gemini-future-apple-intelligence-features/
• AI Business — Apple to Overhaul AI Efforts, Siri With Google Gemini https://aibusiness.com/speech-recognition/apple-taps-google-gemini-siri

Global Risks Report 2026 — World Economic Forum

• WEF Report completo — Global Risks Report 2026 https://www.weforum.org/publications/global-risks-report-2026/
• WEF Stories — These are the top 10 risks in 2026 https://www.weforum.org/stories/2026/01/global-risks-2026-top-10-two-and-ten-year-horizon/
• WEF Press Release — Global Risks Report 2026: Geopolitical and Economic Risks Rise https://www.weforum.org/press/2026/01/global-risks-report-2026-geopolitical-and-economic-risks-rise-in-new-age-of-competition/
• CNBC — Tariffs, AI top World Economic Forum 2026 risks report https://www.cnbc.com/2026/01/14/world-economic-forum-2026-global-risks-report.html
• Euronews — Economic confrontation biggest threat to global stability in 2026 https://www.euronews.com/2026/01/14/economic-confrontation-biggest-threat-to-global-stability-in-2026-world-economic-forum-rep

KAYAK WTF Report 2026

• KAYAK Report completo — What The Future 2026 https://www.kayak.com/c/wtf-report-2026/
• KAYAK Press Release — KAYAK Predicts: Well-th trips, next gen destinations, and small-town escapes https://finance.yahoo.com/news/kayak-predicts-well-th-trips-140000267.html
• Hotel News Resource — AI, Small Towns, and Wellness Shape 2026 Travel https://www.hotelnewsresource.com/article139589.html

Crisi visti USA e impatto sul turismo

• Travel and Tour World — U.S. Pauses Visa Processing for 75 Countries – A Setback for Global Tourism https://www.travelandtourworld.com/news/article/u-s-pauses-visa-processing-for-75-countries-a-setback-for-global-tourism-all-you-need-to-know/
• CNBC — U.S. freezes new immigrant visas for 75 countries https://www.cnbc.com/2026/01/15/us-stops-immigrant-visas-for-75-countries-see-the-full-list.html
• Bloomberg — US Will Halt Issuing Immigrant Visas for Dozens of Countries https://www.bloomberg.com/news/ar