IL GRANDE RIALLINEAMENTO — Il Futuro del Turismo nel 2026

IL GRANDE RIALLINEAMENTO — Il Futuro del Turismo nel 2026

Puntata speciale dedicata all'analisi dei principali report di fine anno sul futuro del travel. Dal paradigma "Restless and Resigned" di Skift all'Era dell'IO di Booking.com, passando per la rivoluzione dell'AI Agentica che sta riscrivendo le regole del gioco. In 45 minuti esploriamo: la morte dell'OBT tradizionale nel business travel, il Model Context Protocol che minaccia le OTA, i nuovi archetipi del viaggiatore (dal Romantasy al Sleep Tourism), e perché la favola della sostenibilità non avrà un lieto fine. Un mercato da 1,67 trilioni di dollari si prepara al più grande riallineamento della sua storia. Chi non "agentizza" il proprio business, scompare.

--- FONTI E REPORT CITATI

Phocuswright — Travel Forward 2026
https://globalloyalty.org/article/26613/phocuswright-report-travel-forward-2026-inside-the-data-trends-and-forces-reshaping-global-travel

Skift — Megatrends 2026
https://skift.com/megatrends/

Booking.com — The Era of YOU: Travel Predictions 2026
https://news.booking.com/the-era-of-you-bookingcom-predicts-the-top-trends-defining-travel-in-2026-with-individuality-taking-center-stage/

Amadeus & Globetrender — Travel Trends 2026
https://amadeus.com/en/newsroom/press-releases/amadeus-travel-trends-2026

Expedia Group — Unpack '26
https://www.expedia.com/newsroom/unpack-26-expedia-hotelscom-vrbo/

McKinsey — The Agentic Commerce Opportunity
https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-agentic-commerce-opportunity-how-ai-agents-are-ushering-in-a-new-era-for-consumers-and-merchants

McKinsey — What is the Future of Travel
https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-the-future-of-travel

The Economist — Job Apocalypse? Humbug! AI is Creating Brand New Occupations 
https://www.economist.com/business/2025/12/14/job-apocalypse-humbug-ai-is-creating-brand-new-occupations

The Economist — The Rise of an Agentic AI Web
https://forklog.com/en/the-economist-charts-the-rise-of-an-agentic-ai-web/

CTM — 2026 Technology Outlook: Corporate Travel
https://www.travelctm.com/global/blog/2026-technology-trends-outlook-corporate-travel/

Traxo — The Future of Sustainable Business Travel
https://blog.traxo.com/the-future-of-sustainable-business-travel-2026

HFTP — The Rise of Agentic AI in Hospitality
https://www.hftp.org/news/4130233/the-rise-of-agentic-ai-in-hospitality-moving-from-search-to-action

Mastercard — Agents of Change: The Rise of AI in 2025
https://www.mastercard.com/us/en/news-and-trends/stories/2025/AI-2025-year-in-review.html

PhocusWire — AI Developments in Travel
https://www.phocuswire.com/ai-developments-travel-b2c-b2b

PhocusWire — The Future of Agentic Payments in Travel
https://www.phocuswire.com/agentic-payments-openai-stripe-travel-implications

Amadeus — Pet Travel Trends 2026
https://hotelsmag.com/news/amadeus-travel-trends-2026/

Amadeus — Next-Gen Aircraft Shaping Future Travel
https://www.aviationbusinessnews.com/industry-news/amadeus-2026-travel-trends-how-next-gen-aircraft-will-shape-future-travel-styles/

Skyscanner — Seven Trends for 2026
https://money-tourism.gr/en/skyscanner-seven-trends-that-will-define-travel-in-2026/

Softude — AI in Travel Trends
https://www.softude.com/blog/ai-in-travel-trends-redefining-tourism/