149: Danielle Chiprut, How Investing in Herself Is Paying Off for Danielle Rose Design Co.

Danielle Chiprut, owner and creative force behind Danielle Rose Design Co., joins Shaun and Rebecca to unpack how intentional investments in her business—from team expansion and PR to education and a new studio space—have fueled her growth. With over five years in the interior design world, Danielle shares candid insights on trusting her gut, building boundaries, and empowering her team to elevate her brand.

In this episode they discuss:

• How Danielle transitioned from a solo designer to leading a polished team with a junior designer and ops manager
• Letting go of control: her team’s first install without her and why it was a proud milestone
• The strategic use of Design Assisted and freelance hires before making her first in‑house hire
• Investing in PR and photography early: how it boosted credibility, landed press, and supported premium pricing
• Participating in the Hampton Designer Showhouse and Housing Works Design on a Dime—and the client leads that followed
• Her journey through education, retreats, and workshops like Haven and Design Camp to build strategy, community, and confidence
• The boundary-building mindset she adopted as her business grew, and why that strength matters for her team
• Future plans: opening a studio, creating design “pods,” hosting client workshops, and growing community presence

Mentioned:

• Danielle Rose Design Co: https://www.daniellerosedesignco.com/
• @daniellerosedesignco (Instagram)
• Watch Danielle’s team do their first install without her: https://www.instagram.com/reel/DKSmWPwJSIZ/
• Brand Identity PR: https://www.brandidentitypr.com/
• Housing Works (LGBTQ+ housing & community health): https://www.instagram.com/housingworks/
• Hampton Designer Showhouse: https://hamptondesignershowhouse.com/
• Haven Workshop: https://thehavenlist.com/workshop
• Tandem (branding): https://with-tandem.com/
• Design Camp: https://www.design-camp.co/
• Design Assisted: https://www.designassistedco.com/
• Hear Design Assisted’s episode: https://podcasts.apple.com/us/podcast/hot-young-designers-club-interior-design-business-podcast/id1505427626?i=1000528360925
• Asana: https://asana.com/

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