Ep73-Tom Hootman: “Marketing Should Feel Like a Mixtape”

In this inspiring 73rd episode of Simply Business, host John Jennings sits down with Tom Hootman, the founder of Mixtape Digital, a newly launched marketing agency with a name that sparks nostalgia and a mission rooted in authenticity.

Tom opens up about his journey from managing restaurants and retail to becoming a leader in digital marketing, growing a company through acquisition, and eventually stepping out on his own to build something fresh. He reflects on the intersection of AI, creativity, and the human touch, emphasizing that marketing should feel like a mixtape curated, personal, and memorable.

Listeners will learn:

• Why Tom left a successful corporate career to start from scratch
• How Mixtape Digital blends art and science in its approach to marketing
• The role AI plays (and shouldn’t play) in modern agency work
• The importance of timing, team, and staying true to your voice

🎧 Tune in for real talk about risk, reinvention, and keeping it human in a tech-driven world.

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