There Is No Finish Line - with Jeff Swartz

What happens when you finally reach the goal you've been chasing—and immediately start chasing the next one?

In this episode of Simply Business, John Jennings sits down with Jeff Swartz, CEO and Founder of Qujam, a hyper-local advertising platform helping businesses access geofencing and location-based marketing.

Jeff has spent more than 20 years in marketing and advertising and more than a decade as an entrepreneur. He built and sold his own advertising agency before making the leap from a service business into technology. He's also an adjunct professor at Duquesne University and the author of The Intentional Leap: Lessons and Learnings for Newer Entrepreneurs.

Jeff and John talk about preparing financially for entrepreneurship, building with intention, solving real customer problems, and learning to lead a business when you're no longer the expert at everything.

But one of the biggest lessons is more personal: there is no finish line.

Entrepreneurs are constantly setting new goals, reaching new milestones, and moving the target. Jeff shares why he's learned to focus more on the journey—and to stop long enough to “pop little champagne bottles” and recognize how far the business has already come.

They also explore why owners need to get out of the weeds, how to build a long-term vision without becoming trapped by it, and why your best mentor may actually be many different people rather than one person whose playbook you try to copy.

If you're building something and constantly asking, “What's next?”, this conversation is a reminder that growth matters—but so does appreciating what you've already built.

Listen to the full episode, subscribe to Simply Business, and share it with another entrepreneur who needs to hear it.