Crafting Impactful Stories: Kyle Bush on Video, Marketing & Leadership

In Episode 48 of Simply Business, host John Jennings sits down with Kyle Bush, Founder & CEO of Cumberland Creative, a 50+ award-winning video production and digital marketing agency.

Kyle shares his entrepreneurial journey, how he built a scalable storytelling business, and what it takes to create high-impact visual content that drives real revenue growth.

💡 Key Themes Discussed:

✅ The power of storytelling in branding & marketing

✅ Scaling a video production agency from the ground up

✅ The balance between creativity and business strategy

✅ How to make content that converts into business results

✅ Lessons on team leadership & entrepreneurship

From working with major brands to navigating the evolving digital landscape, Kyle breaks down what businesses need to know about effective video marketing and why great storytelling is at the heart of audience engagement.