From Custom Soap to a Growing Family Brand | The Story of 1924 Custom Soapery — Brews & Cruise Podcast

What started as a simple custom soap idea in 2018 has turned into a full-scale family business.

In this episode of the Brews & Cruise Podcast, host Chris Jacobson sits down in the Speakeasy Studio with husband-and-wife entrepreneurs Aaron and Missy Brooks, founders of 1924 Custom Soapery in Sparta, Wisconsin.

Over the past seven years, Aaron and Missy have grown their brand far beyond bars of soap—expanding into skincare, shampoo, laundry products, pet care, and more. They share the real story behind that growth: the late nights, the slow seasons, the learning curves, and the consistency it took to turn a side project into a thriving small business.

🔥 In this episode, we dive into:

How 1924 Custom Soapery began
Expanding from soap into full personal and home care product lines
Building a brand while still working full-time jobs
Turning a small business into a true family operation with their two sons
Balancing entrepreneurship, marriage, and parenthood
Lessons learned from seven years of growth, mistakes, and momentum

Aaron and Missy open up about what most people don’t see—the behind-the-scenes grind of entrepreneurship, the trial and error, and the mindset required to keep showing up when progress feels slow.

If you enjoy small business stories, family-run brands, Midwest entrepreneurs, and honest conversations about building something from the ground up, this episode is for you.

🍻 Tune in, get inspired, and hear what it really takes to grow a business from scratch.

1924 Custom Soapery

https://shop1924.com/?srsltid=AfmBOordW6lwDsoojb11fKLxU26MWlhCnI-6Qdw_HCdxCYPBX00bQiEd

Sponsor Jacobson Real Estate Co.

https://jacobsonrealestatecompany.com

Brews & Cruise Podcast

https://brewsandcruisepodcast.com