How to Go Full-Time in Music: Why Every Independent Artist Needs 2 Years in Sales

What does it take to build a sustainable, full-time career as an independent UK hip-hop artist? 

In this episode of Two Beers With The Band, host Chris Schrum sits down with UK rappers Sam The Rapper and 7ury for an unfiltered breakdown of music, mindset, and multi-brand hustle. 

The duo shares how they went from living a street apart to managing three distinct musical identities—Sam The Rapper, 7ury, and their collaborative group DMT (Dead Men Talking)—while co-owning their event platform, Rumo 116. 7ury opens up about his 3-year sobriety milestone, while both artists explain why every musician should spend two years in sales, how to treat the studio like a 30-hour work week, and how combining "aggressive optimism" with level-headed realism creates their signature dynamic. 

Stick around until the end for an exclusive in-studio live performance of their track "HARPS" (Have A Real Perspective).

ABOUT THIS EPISODE

In this interview, host Chris Schrum sits down with Sam The Rapper and 7ury. Together, they explore:

• Professional Studio Discipline & Sales Skills: Why putting 30+ hours a week into the studio creates a compound effect, and how sales experience gives independent artists the thick skin required to self-market.

• Dynamic Duo Chemistry: How 7ury’s "aggressive optimism" balances Sam’s analytical, structured realism to refine their collaborative output both in the studio and on stage.

• Managing Three Brands & Rumor 116: The logistics of building individual solo careers while developing their joint outfit DMT (Dead Men Talking) and co-running a multi-city event platform.

• Track Breakdown & Live Performance ('HARPS'): The core philosophy behind "Have A Real Perspective" and an exclusive live in-studio performance.

• Long-Term Ambitions: Their strategic roadmaps leading up to 2027, including goals for Coke Studios, Charlie Sloth's Fire in the Booth, and international touring plans.