90: Citations, Backlinks & Domain Authority, Oh My!

If you've ever wondered how to build local SEO for photographers without playing the exhausting game of chasing magazine features, this episode is for you. We're breaking down citations, backlinks, and domain authority — why they matter more than ever now that AI is recommending local businesses, and exactly what you can do about it today.

On this episode:

• What citations vs. backlinks actually are — and why both matter for getting found
• Domain authority: the credit score for your website (and why changing your domain is like closing all your credit cards)
• How to audit, fix, and build your off-page SEO without losing your mind
• Backlinko Link Checker
• Melissa's Citation Service
• Citations & Backlink Self Audit freebie

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move.

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

• Get on Alison's Workshop Waitlist here
• Leave a review in Apple or on Spotify
• Find Alison on IG @‌alisonbellphotog
• Find Melissa on IG @‌pictureperfectrankings
• Used #getbookedpodcast on socials!