110: Email Marketing 102: Opt-In Options

We're back with round two of our email marketing series — and this time we're getting into the good stuff: how to actually turn random website visitors into people on your email list.

On this episode:

• What opt-ins are and why "stay connected with me" doesn't cut it anymore
• The four types of opt-in placements (and when to use each one)
• Real lead magnet ideas you can steal today

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 Email marketing not dead, we promise. Turn random website visitors into potential clients with an platform you own.Alison is hosting a 60 minute workshop specifically for photographers - join now!

Save 25% on Flodesk for your first year with  the discount here.

Want more content ideas to keep your emails (and blog) full? Melissa put together 35 Blog Post Topics so you never run out of things to say.

Save 25% on Flodesk for your first year? Grab the discount here.

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Looking for your next clients? Grab Alison's list of 39 FREE ways to get more bookings—no ads required.

Links:

• Hit Send: Email Marketing for Photographers
• Save 25% off your first year with Flodesk. 
• Leave a review in Apple or on Spotify
• 5 SEO Mistakes Killing Your Photography Business Webinar
• Download 39 FREE Ways to Get More Clients
• Get Melissa's Free Blog Post Topics
• Find Alison on IG @‌getbookedpodcast
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