105: What a Photography Marketing System Actually Looks Like — Get Booked: A Photography Marketing Podcast

You don't have a marketing system. You have a presence. And Melissa is about to prove it.

This week it's just Melissa in your ears, and she's tackling the thing most photographers were never actually taught: what a marketing system is versus the random pile of tactics we've all been collecting. Post more. Blog consistently. Optimize your bio. Those aren't wrong, they're just ingredients with no recipe. So you end up throwing flour, sugar, and eggs in the bowl at the same time and wondering why the cake won't rise.

Melissa breaks the whole thing down into five parts that build on each other, from the keyword someone types into Google all the way to the email where you finally ask for the booking. By the end, you'll know exactly what order to do things in so a stranger can find you and book a session without you reinventing the wheel every week.

What You'll Learn:

The difference between a marketing system and a marketing presence (and why the second one keeps you stuck)
How to research keywords your ideal client is actually typing, including the "zero volume" and AI-search phrases most photographers ignore
What belongs on a service/landing page so it answers every question before she even asks
Why your blog is your trust-builder, not a place for session shares
Where social media, Pinterest, and your Google Business Profile fit (hint: it's part three, not part one)
How to grow an email list with a freebie instead of a sad "join my list" popup
The five-word framework: get found, build trust, amplify, stay connected, close the loop

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Thinking about a pivot or transition in your photography business? Book a free 15 minute discovery call with Alison to talk through your next move.

Ready to streamline your content? Melissa's got you covered with her 35+ Blog Post Topics freebie—grab them now.

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