Summer Replay: Stop Marketing Your Photography Business Like a Hot Mess

You know that feeling when you've thrown together a mini session announcement two weeks before the date and then spent the whole time stressed, underbooked, and hating life? Yeah, us too. This episode is the fix.

We're walking you through exactly how to build a marketing plan that actually works, one that has you starting your runway early, staying proactive instead of reactive, and never scrambling last minute again. Grab a notebook, open up your calendar, and get ready to do a little homework.

What You'll Learn:

• How to audit your year and decide what you're keeping, dropping, and adding to your offer lineup
• Why blocking off time for editing and rest is just as important as blocking shoot dates
• The concept of a "marketing runway" and exactly how far out you need to start promoting different types of sessions (it's longer than you think)
• How to work backward from your event date to build a marketing calendar that fills spots before the panic sets in
• Why your clients need lead time too, and how giving it to them actually gets you booked faster
• The case for a VIP waitlist and how embedding a Flodesk signup in your blog posts can get you leads year-round
• How to use evergreen blog content to drive traffic to seasonal sessions, even years after you've shot them
• Tools and systems for tracking your plan, from color-coded paper calendars to Google Calendar marketing tasks

• How to batch your content using a dedicated Monday workflow so nothing falls through the cracks
  
  

Resources Mentioned:

• Flodesk (for embedded waitlist forms): https://flodesk.com
• The Blogging Club (Melissa's membership for photographers): https://bloggingclub.com
• The Motherhood Anthology: https://membership.themotherhoodanthology.com
• Plum Paper planners: https://plumpaper.com
• Kat Schmoyer Calendar (mentioned by Melissa)
• Listen to the Marketing Monday batching episode for more on content batching

Tired of being invisible on Google? Learn the 5 SEO mistakes keeping photographers from getting found (and how to fix them) in Melissa's free masterclass: https://pictureperfectrankings.com/mistakes

Thinking about a pivot or transition in your photography business? 1:1 Mentoring is closed for the summer but you can get on the waitist for  a free 15 minute discovery call with Alison for the fall.

Ready to streamline your content? Melissa's got you covered with her <a href= "https://35topics.com" data-prosemirror-content-type="mark" data-