Israeli Tech Marketing - The Growth behind The Business ft. Sophie Melnik & Shiri Grosbard from GCMO

Budget cuts, military reserves, and still hitting marketing goals? Sophie Melnik and Shiri Grossbard, the founders of GCMO, show how it’s done. 💪

Yoel sat down with these powerhouse leaders—Sophie Melnik, a seasoned CMO known for her innovative global marketing strategies, and Shiri Grosbard, an entrepreneur with a talent for employer branding and community-driven success. Together, they shared how G-CMO has built a lifeline for Israeli marketers navigating crises.

💡 Highlights you can’t miss:

Marketing in Crisis: How Israeli marketers are hitting their goals even during times of war, balancing shrinking budgets and military reserve duty.

Creativity Under Fire: Discover the bold, creative strategies for overcoming challenges with fewer resources.

Community Power: GCMO isn’t just a network—it’s a lifeline, bringing pros together to share experiences, knowledge, and support when they need it most.

🔥 Ready to be inspired? Watch the full video now.