90.見微知著：小數據大趨勢 /kbc.026.

Small Data: The Tiny Clues That Uncover Huge Trends by Lindstrom, M. 2016Is Small Data> Big Data It’s also a not-so-subtle dig at the tendency to over promise the power and underestimate the limitations of big data.傳統 P&G: Immersion of your customers: Living it, Working it, Shopping it.Stories: LEGO,Germany: Target Audience. LEGO players. LEGO IdeasLowes Foods @ Winston-Salem, North/South Carolina, USA. TA: Shoppers.“Small Data, Big Impact!” – An Interview with Martin Lindstrom: branding expert. Fortune 100. Time 100 (2009).Lindstrom’s 7C’sData Project: QOCEMIC:Extremely powerful, insightful, useful. But not for everyone. It’s like a detective solving the puzzle. 歡迎指教 [YesKnotes](https://chtsao.gitlab.io/pmod/posts/ykt.090.kbc.026.smalldata/) --Hosting provided by SoundOn