DoorDash Goes Native on Shopify, Amazon Sharpens Ad Attribution & Instacart Delivers Tractor Supply’s Supplies

Retail Daily Minute · Jul 15, 2026 · 5:26

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Welcome to Omni Talk's Retail Daily Minute, sponsored by Duvo and Mirakl.

In today's Retail Daily Minute, Omni Talk's Chris Walton discusses:

DoorDash launches as a native sales channel inside Shopify's App Store, giving independent brick-and-mortar merchants a seamless, no-onboarding path to on-demand delivery.
Amazon Ads rolls out retailer-level breakouts in Omnichannel Metrics, letting DSP advertisers see exactly which offline retailers captured sales influenced by their campaigns.
Instacart partners with Tractor Supply to bring same-day delivery of pet, farm, and ranch essentials from 2,400+ stores to communities nationwide.

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