Estée Lauder Expands Job Cuts to Up to 10K, Walmart Rolls Out In-Store Beauty Experts & Whatnot Taps Shopify for Livestream Growth

Retail Daily Minute · May 4, 2026 · 6:01

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Welcome to Omni Talk's Retail Daily Minute, sponsored by Duvo and Mirakl.

In today's Retail Daily Minute, Omni Talk's Chris Walton discusses:

Estée Lauder raises its expected role reductions to as many as 10,000 positions, with more than 70% of the increase tied to cuts at underperforming department store and freestanding store doors, even as Q3 net sales grew 5% to $3.7 billion.
Walmart, conversely, is expanding its in-store beauty expert program to more than 400 U.S. stores by year-end, adding trained specialists to help shoppers navigate a growing premium assortment as the mass retail battle for beauty share intensifies.
Whatnot launches a direct Shopify integration, allowing millions of merchants to sync inventory and orders to the livestream platform automatically.

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