Liquify API Infrastructure, Marketing 1-Year Review and Strategy Update | Podcast #250

We are joined by Andy from Liquify to discuss THORChain’s infrastructure, API challenges, and ongoing improvements. Kenton also shares an in-depth look at his marketing strategy and how he is building a funnel to turn awareness into actual users and swaps through STO. This includes improving the swap interface, strengthening SEO and social media presence, expanding outreach, and making it easier for newcomers to discover and use THORChain.

Swap now https://swap.thorchain.org/?ref=g39yp9zwjslf

THORChain is a decentralized crypto exchange. THORChain is the first and biggest DEX for Bitcoin. You can use any self custody wallet to swap and there’s no KYC required.

Timestamps:

00:00:00 Introductions

00:03:00 Andy Breaks Down RPC Endpoint Issues

00:06:00 Nondeterminism Bugs and Huginn Update Issues

00:10:00 The Latest Issues Are Related to THORChain Due to Huginn

00:13:00 New Tool With Major Summary Changes

00:17:00 Liquify Runs Support for 90 Other Ecosystems

00:20:00 What Else Can Be Done to Make Things Better?

00:23:00 Enclave: End-to-End Inference Product

00:28:00 Audience Questions: Can THORChain Go Private? Can We Add an Intent-Based System?

00:36:00 Andy Leaves, Big Marketing Update

00:38:00 The Story Behind the Interface, Its Origins, and Marketing

00:43:00 THORChain Is Not Invisible, SwapKit Is Invisible

00:45:00 THORChain Brand

00:48:00 Marketing Was All About Cleaning House

00:49:00 Audience Questions

00:52:00 Marketing Funnel

00:57:00 You Can't Pay for Passion

01:00:00 We Have Improved a Lot on SEO

01:04:00 AI Optimizations

01:06:00 Audience Question About Maya

01:07:00 Negative PR and Good PR

01:12:00 Articles and Newsletters

01:16:00 Repetition Is Key

01:20:00 SEO and AEO Strategy

01:25:00 We Have Improved Massively in AI Rankings

01:34:00 Swappers Are More Important Than Investors

01:38:00 Research Platforms

01:41:00 Token Terminal Will Be the Next Research Firm. They Have Direct Access to Anthropic

01:48:00 Conferences

01:51:00 We Can Get a Passionate Group of THORChads to Shill at Conferences — Kenton Will Pay for Your Merchandise

01:53:00 Growth Potential

01:57:00 Monero Is Going to Be Huge

02:02:00 We Should Prioritize Chains That Are Passionate About THORChain

02:08:00 Audience Question About Taking XRP and Putting It in XMR

02:16:00 How Successful Has Marketing Been?

02:20:00 The Vision for Marketing

02:30:00 Kenton Gets Things Done!

02:40:00 Potential Success and Catalysts

02:48:00 Recap

02:57:00 Looking Forward