Avengers: Armageddon Is Losing Momentum

Marvel's Avengers: Armageddon debuted at #3 on the sales charts. One issue later, it dropped to #11 — and the tie-in books around it aren't picking up the slack either. In this video, I break down the actual comic book sales data behind Marvel's latest crossover event, what it means for the direct market heading into fall, and why it matters for Marvel's next big swing: the Midnight Universe launch on October 7th.

This isn't a hot take. It's a full breakdown of the ICv2 Top 50 comics chart, what rank movement can and can't tell you about a comic book's performance, and why event comic sales momentum is the real story here.

⏱️ TIMESTAMPS

0:00 – Is Marvel's Biggest Event Already Losing Steam?

0:25 – Why the Direct Market Should Care

1:04 – The Evidence: #3 to #11 in One Month

2:40 – Are the Tie-In Books Getting Lifted? (They're Not)

3:38 – The Fastest Sales Crack in a Recent Marvel Event

4:07 – Steelmanning the Counterargument

5:11 – What This Means for Midnight Universe

6:19 – Final Thoughts & Questions For You

If you want the breakdown the moment next month's chart drops, that's what Comic Shop Survivor members get first. LInk: https://www.youtube.com/channel/UCMXGnS8aCd_WXackzDVJpHA/join

📊 Sourcing note: Sales rank data referenced in this video comes from ICv2's Top 50 Comics chart (ComicHub point-of-sale sample), not full-market sales figures. Full sourcing breakdown in the video.

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