Startup Reality for Black Women Entrepreneurs — EmpowerHER Business Podcast

Everyone shares the highlight reel of entrepreneurship — but not the breakdowns behind it. Amber Epperson opens up about the real journey, the mistakes, and the mindset shifts that changed everything.

Host Linette Cottrell talks with Amber Epperson, Founder and Scent Strategist of The Scented Vine, about building a business at the intersection of storytelling, science, and scent — while navigating money trauma, self-doubt, and the emotional ups and downs most entrepreneurs hide.

In this episode, we discuss:

The truth about the first five years of business no one talks about
How money trauma silently impacts business decisions
Mindset shifts that helped Amber move forward after mistakes
Building a brand rooted in storytelling, science, and sensory experience
Learning from failures instead of masking the struggle

👉 Follow the podcast and share it with a sister who needs this conversation. We’re on a mission to help Black women make it through the first five years in business — and thrive far beyond them.

Episode Resources:

EmpowerHER Business Podcast, Host - Linette Cottrell

Website: http://www.empowerherbusiness.us
Success Journal: https://tinyurl.com/46bu7kp4
Shop: https://www.empowerherbusiness.us/category/ehb-her-merch
Speaking & Sponsorships: linette@empowerherbusiness.us
Instagram: https://www.instagram.com/empowerher_biz/

Amber Epperson | The Scented Vine

Website: http://www.thescentedvine.com
LinkedIn: http://www.linkedin.com/in/amber-epperson

Let’s Thrive—together!

#BlackWomenEntrepreneurs #WomenInBusiness #EntrepreneurMindset #MoneyMindset #BusinessJourney #StartupStruggles #FirstFiveYears #EntrepreneurReality #WomenEntrepreneurs #BusinessGrowthTips #MindsetShift #FinancialHealing #BlackWomenInBusiness #SmallBusinessOwner #AuthenticEntrepreneurship #EmpowerHERPodcast #BusinessPodcast #WomenSupportingWomen #FounderStory

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✨ Support the Podcast ✨
Become an EmpowerHER Insider for $10/month → HERE

🌐 Visit website: www.empowerherbusiness.us
📧 For speaking & sponsorships: linette@empowerherbusiness.us
📱 Connect on Instagram: HERE @empowerher_biz

Together, we’re helping women entrepreneurs thrive beyond Year Five!