#32 EXEC Talks: 🇬🇧 Jakub Dzięcielski (CDO, Decathlon ČR) –⁠⁠⁠⁠⁠⁠ Online winning strategies, good-enough service level, unique company culture — exec talks (e-commerce podcast)

🇬🇧 Jakub is Chief Digital Officer at Decathlon ČR. Decathlon is the world's leading retailer of sports goods. It operates in 80 countries, has more than 1700 stores and the total sales exceeded €15 billion in 2023, of which 17.4% were online. In the Czech Republic, it has operated since 2010, currently with 2025 stores.

Main topics discussed:

Impact of e-commerce development on Decathlon's performance
General strategy
Customer experience focus, NPS measurement
E-commerce revenue share and growth strategies
Delivery times and methods, 365-day return policy
Marketplace: KPIs, features, future outlook
Mobile app: winning strategy, next steps
Competitors, good-enough service level
Purchasing behavior of Czech customers, EU regional differences
New concept of smaller stores
In-store digitalization, AI in CX
CDO’s responsibilities, online vs. offline sales
Centralization pros and cons
E-commerce platforms
Unique company culture
5 quick personal questions to conclude

✅ Všechny epizody najdete na https://exec.shopsys.cz/podcast
Líbil se vám tento díl? 🩵
Máte zpětnou vazbu nebo tip na dalšího hosta?
Napište nám tady nebo na exec@shopsys.com

---

Podcast exec talks pro vás vydává Shopsys - jednička v tvorbě středních a velkých e-shopů na míru 🛒

Chcete více kvalitního obsahu? Přihlaste se k odběru magazínu pro e-commerce managery na 👉https://exec.shopsys.cz/👈