#67 exec talks: 🇬🇧 Antons Nesterovs (Group Merchant Business Development, Allegro) –⁠⁠⁠⁠⁠⁠ From price to trust: Building a Marketplace in the Czech Republic — exec talks (e-commerce podcast)

Antons Nesterovs leads merchant success across all international markets at Allegro – the number one marketplace in Poland and a fast-growing player in Central Europe. In this episode of exec talks, Tony joins Matěj Kapošváry to explain how Allegro approaches the Czech market, what really drives marketplace success, and how a large platform balances growth, fairness, and long-term strategy in one of Europe’s most competitive e-commerce environments.

Key topics discussed in the episode:

Why price alone doesn’t win on marketplaces – and how delivery speed, quality score, Smart and ads determine Buy Box visibility.
How Allegro thinks about international expansion and when growth matters more than short-term profitability.
What “fairness” means on a large marketplace and how Allegro enforces the same rules for all merchants across markets.
How AI is embedded into everyday operations at Allegro – from internal processes to seller and customer tools.
Why exporting successfully can be more about mindset and experimentation than tools or technology alone.
How retail media and Allegro Smart are becoming key growth drivers beyond pure GMV.

✅ Všechny epizody najdete na https://exec.shopsys.cz/podcast
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