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The old communications playbook is dead: Political and company narratives used to be controlled by publicists and journalists. But now, founders can Go Direct. The question is… how? How do you spread a message in this new world? Lulu Cheng Meservey has worked with companies like Substack, Anduril, and Activision Blizzard, and this is her tell-all about how to build your own platform, build your own audience, and shape your own narrative.
00:00:00 Intro 00:00:32 Go direct 00:05:01 Beware of "perfect" writing 00:10:06 Ship-to-Yap ratio 00:15:20 Shaping a comms strategy 00:17:51 How to craft your message 00:22:57 Should you write with AI? 00:27:01 You don't need new ideas 00:32:13 Say what no one else will 00:35:20 The writing AI can't do 00:41:23 The power of the right messenger 00:47:31 Borrowing tactics from elections 00:55:12 Apple vs. crypto cults 01:02:38 How to launch your product 01:07:06 Stop making narcissistic announcements 01:09:55 What slogans work? 01:14:29 How to write an apology
Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible.
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