SPECIAL SERIES ==> 🚨 Your AI Copy Is Snitching On You <== | BATHROOM Break #121 COLLAB: The Marketing Millennials + Do This, Not That
Do This, NOT That: Marketing Tips with Jay Schwedelson · Aug 17, 2026 · 10:45
Do This, NOT That: Marketing Tips with Jay Schwedelson
Do This, NOT That: Marketing Tips with Jay Schwedelson · Aug 17, 2026 · 10:45
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Copy, paste, post has been the default AI workflow for a lot of marketers, and it quietly stopped being safe. Jay Schwedelson and Daniel Murray dig into the watermarking wave hitting Claude and ChatGPT, why it now lives inside the writing itself rather than the metadata, and what still slips past detection right now. There is also a beignet incident and a boarding gate betrayal, so stick around for the back half.
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Best Moments:
(02:25) Why Claude started watermarking images and how EU pressure kicked it off
(03:24) The bigger story is a watermark woven into the text, not hidden in metadata
(04:01) Treat these tools as a first draft stop, then move the work somewhere else
(05:19) The open question of whether AI editing your own writing gets flagged too
(06:50) What is actually working right now to keep images from reading as AI
(07:57) Yesterday's workaround breaks tomorrow, so keep testing instead of assuming
Episodes: Do This, NOT That: Marketing Tips with Jay Schwedelson
