ULTIMATE Webinar Secrets! ALL NEW!! | Ep. 560
Do This, NOT That: Marketing Tips with Jay Schwedelson · Sep 4, 2026 · 7:56
Do This, NOT That: Marketing Tips with Jay Schwedelson
Do This, NOT That: Marketing Tips with Jay Schwedelson · Sep 4, 2026 · 7:56
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September is quietly one of the best months of the year to run a webinar, and almost nobody plans for it because August burned them. Jay Schwedelson walks through the show-up rate data that flips the calendar on its head, plus a one-word tweak to your event name that lifts registrations on its own. There's also fresh Goldcast data on the single best day to run a webinar, and it's the day 92% of marketers refuse to touch.
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Best Moments:
(00:36) Why September has the second-highest webinar show-up rate of the year and August has the worst
(01:17) The recycling move that lets you launch a September webinar without creating anything new
(02:27) "Webinar" is the category, not the name, and calling it that is costing you registrations
(03:01) Worldata data showing a 24% registration lift from swapping "webinar" for "insider session"
(03:23) The one extra word that adds another 12% lift to your registration rate
(04:29) New Goldcast data on why Friday between 11 AM and 2 PM Eastern beats Tuesday, Wednesday, and Thursday
(04:55) Only 7.4% of webinars happen on Fridays, and what that gap means for you
Episodes: Do This, NOT That: Marketing Tips with Jay Schwedelson
