SPECIAL GUEST!! 🔥 The 30-Second Habit That Got Avni Barman a $40K Raise | Ep. 554
Do This, NOT That: Marketing Tips with Jay Schwedelson · Aug 21, 2026 · 18:31
Do This, NOT That: Marketing Tips with Jay Schwedelson
Do This, NOT That: Marketing Tips with Jay Schwedelson · Aug 21, 2026 · 18:31
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Most networking advice stops at "put yourself out there." Avni Barman has an actual system: cold messages fired off before she's brushed her teeth, and a Thursday wine bar reservation that turns two contacts into ten. She walks Jay Schwedelson through the daily habits that built a community of hundreds of thousands of women, plus the lazy thirty-second thing she started doing at a job she was trying to get fired from.
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Follow Avni on LinkedIn, Instagram, and TikTok, where she shares free networking guides and conference bibles at beacons.ai/avni_barman. Listen to The Gen She Podcast on Spotify or YouTube. Start a Gen She chapter in your city, there are over 100 worldwide. Founders who want to pitch the fund can apply at generationshe.co/fund.
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Best Moments:
(01:26) What Gen She actually is: a media company and a fund pointed at the same audience
(04:29) Why cold messaging has to be a daily practice and not a once-a-year event
(06:37) Skip the people next to you at conferences and go straight for the speakers
(07:40) Book one casual reservation, ask for plus ones, walk away with ten new connectionsㅤ
(11:03) The daily screenshot habit she invented out of laziness that turned into a $40,000 raise
(14:07) When you hit rock bottom, everyone else's opinion about your career gets very quiet
Episodes: Do This, NOT That: Marketing Tips with Jay Schwedelson
