STOP Making BORING Marketing Right Now 🚫 Jay's SCOOP | Ep. 515
Do This, NOT That: Marketing Tips with Jay Schwedelson · May 28, 2026 · 10:55
Do This, NOT That: Marketing Tips with Jay Schwedelson
Do This, NOT That: Marketing Tips with Jay Schwedelson · May 28, 2026 · 10:55
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Ever wonder why your slick, AI-polished marketing content gets crickets while someone's shaky phone clip from a hallway racks up engagement? Jay Schwedelson breaks down the lo-fi content formats actually winning right now, with hard numbers on why behind-the-scenes videos, walking selfies, and even airport rants outperform the polished stuff. Stick around for the chaos of prepping Eventastic, which somehow involves a Taylor Swift impersonator, a mouth guard game, and a guy being shot out of a cannon.
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Best Moments:
(00:16) Why expensive, AI-perfect marketing now reads as more boring than wallpaper
(01:30) Behind-the-scenes video drives 200% higher engagement on LinkedIn than any other format
(02:45) The red play button trick that lifts email click-through rates by 34%
(03:30) Walking selfies pull 49% higher completion on LinkedIn and 57% on Instagram
(04:14) Desk drive-bys and one-take mistake clips that beat any polished asset
(05:15) Why airport walk-and-talks turn boring B2B content into something humans actually watch
(06:30) The behind-the-scenes panic of dry-running the Fate of Ophelia dance for Eventastic
Episodes: Do This, NOT That: Marketing Tips with Jay Schwedelson
