Marketing Automation Platform Fails 🎯 SPECIAL GUEST!! Jaina Mistry from KNAK — Do This, NOT That: Marketing Tips with Jay Schwedelson

Partner with Jay: https://www.jayschwedelson.com/contact

ㅤ

Check out Jay Schwedelson's new book: Stupider People Have Done It

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

ㅤ

Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

ㅤ

Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

ㅤ

Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

ㅤ

Leave a comment and follow the show, it really helps us out!

ㅤ

Big shoutout to our sponsor, Knak!

Marketers, you know the pain… You spend hours on a campaign, and then it gets stuck in review cycles and barely looks like what you started with. Knak makes it simple. Build emails, landing pages, and mobile messages; collaborate and launch - all in one place. No tool hopping, no messy handoffs, with AI built in to help you move faster.

See how it all works, get started at knak.com/demo

ㅤ

Marketing automation platforms are the one piece of the MarTech stack everyone seems to have a complaint about, and Jaina Mistry, Director of Brand and Content at Knak, has a pretty clear theory on why. She joins Jay Schwedelson to unpack what marketers keep getting wrong when picking these platforms, why scoring leads on opens and clicks is a trap, and how a computer science grad who hated software engineering ended up running brand and content for some of the most-loved companies in email.

ㅤ

Best Moments:

(02:00) The teenage Buffy fansite obsession that accidentally became a career

(04:30) Why being afraid of AI is the worst possible move for a marketer

(06:15) The real reason no one ever loves their marketing automation platform

(08:00) The shiny-feature magpie effect that wrecks most RFP processes

(10:45) Why marketers keep paying for features they have no idea they have

(13:00) The case for ditching opens and clicks as scoring signals

(20:30) A surprisingly strong soft spot for the Saw movies