Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.
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Sep 29, 2026 · 1:30:33
E1182: AEO companies keep presenting old SEO tactics as if AI search invented them. Harpreet Singh joins me to break down what is actually different about AEO/GEO, what is simply…
Sep 28, 2026 · 10:47
E1181: I break down six SEO habits that marketers and site owners use to grow traffic without chasing a new tactic every week. These came from a popular SEO Growth subreddit…
Sep 27, 2026 · 14:27
E1180: Google's September 2026 spam update is rolling out, and this one looks very different from the last few. The update started September 24 and is registering a 9.4/10 on…
Sep 25, 2026 · 1:26:21
E1179: PBNs still work in 2026, and Kalin Karakehayov has the numbers to back up why he thinks they remain one of the most underrated strategies in SEO. I'm joined by Kalin…
Sep 24, 2026 · 1:36:15
E1177: Ross Hudgens of Siege Media breaks down the page type driving the most AI search traffic across his clients: versus pages. Ross says Siege Media's correlation analysis…
Sep 24, 2026 · 10:26
E1177: Google just changed how its parasite SEO penalty works across Europe, but the headline leaves out the most important part. I break down Google's change to its Site…
Sep 22, 2026 · 58:11
E1176: Breaking down legal SEO - specifically search engine optimization that makes money for personal injury law firms. I talk with Lindsey Busfield of Optimize My Firm about…
Sep 22, 2026 · 1:21:36
E1175: Most SEOs know how to rank websites. Far fewer know how to sell that skill. Blair Witkowski joins to break down how he sells SEO services without leading with the word…
Sep 21, 2026 · 12:40
E1174: Google has told employees not to discuss how clicks are used in Search outside of a need-to-know basis. That comes directly from an internal Google presentation from…
Sep 20, 2026 · 11:55
E1173: Internal linking is one of the fastest SEO improvements you can make, and this episode breaks down a simple method for using topical authority you already have to rank new…
Sep 18, 2026 · 1:11:59
E1172: Mike Martin ranks #1 in Google Maps for "business coaching" from 53 miles away from his Google Business Profile. In this episode, Mike breaks down the Google Business…
Sep 17, 2026 · 1:03:33
E1171: Query augmentation: how Google connects searches with related queries and why one page can end up ranking for hundreds or thousands of keywords that never even appear on…
Sep 16, 2026 · 12:45
E1169: How are SEOs doing keyword research in 2026? I break down a viral thread from the SEO subreddit where SEOs shared their real processes, tools, shortcuts, and ways of…
Sep 16, 2026 · 28:20
E1170: Nike has one of the strongest brands and domains on the internet, yet its blog gets an estimated 1,400 organic clicks per month. That is an absurd amount of wasted SEO…
Sep 14, 2026 · 18:25
E1167: Claude-generated websites have a serious SEO problem: they use a lot of unnecessary words. Search intent is not only about covering the right topic. It is also about…
Sep 14, 2026 · 1:22:14
E1168: SaaS link building gets expensive fast. In this episode, Kristiyan Yankov breaks down why a single placement in the right listicle can be worth $1,000+, how he decides…
Sep 13, 2026 · 11:02
E1166: Google can lose faith in your website. That is the language Google's John Mueller used when discussing sites filled with large amounts of programmatic SEO content,…
Sep 11, 2026 · 1:29:26
E1165: Position #1 on Google is dead, at least as a single, static ranking you can check once and trust. Joy Hawkins returns to break down a study of 8.1 million Google search…
Sep 11, 2026 · 11:07
E1164: It cost just $72 in press releases to get Google's AI Overview to call James Dooley the "King of AEO." I break down how two cheap press releases created enough relevance…
Sep 10, 2026 · 11:32
E1163: Does Google care whether people actually click the links on your page? I break down a $50,000 internal linking experiment across 15 websites, plus a Google patent that…
Sep 9, 2026 · 11:28
E1162: In 2016, Google gave an internal presentation called Q4 Search All Hands. Years later, slides from that presentation surfaced during discovery in Google's antitrust trial,…
Sep 6, 2026 · 7:56
E1161: I break down why I still consider LinkedIn a blue ocean for organic reach, Google rankings, AI visibility, and content distribution. A listener named Marc recently started…
Sep 6, 2026 · 14:19
E1160: You do not need to pay for backlinks to build authority in 2026. I break down a viral SEO Reddit thread about how people are getting legitimate, high-quality backlinks…
Sep 4, 2026 · 8:39
E1159: Google's August 2026 Spam Update hit some sites extremely hard. I break down four case studies from Glenn Gabe showing exactly what Google's August spam update targeted,…
Sep 3, 2026 · 15:42
E1158: Google published an article called "Good SEO Is Good GEO," arguing that the best strategy for showing up in Google's AI search experiences is still foundational SEO. I…
Sep 3, 2026 · 10:19
E1157: Google is expanding some AI Overviews automatically, removing the need to click "Show More" and pushing traditional organic results much farther down the page.…
Sep 1, 2026 · 10:56
E1156: Google Preferred Sources was originally introduced around news publishers, and that is still causing a lot of SEOs to dismiss it. That is a mistake. I go directly through…
Aug 31, 2026 · 11:43
E1155: A roofer in South Florida donated a free roof through Habitat for Humanity. The charity wrote about it and linked to his business. Then a local news station picked up the…
Aug 30, 2026 · 12:27
E1153: Breaking down the debate around AI-written SEO content, Google's ability to identify machine-generated text, and whether AI detection could eventually become a meaningful…
Aug 29, 2026 · 47:36
E1154: Google's new goto redirects have a lot of SEOs worried that rank tracking is about to become less accurate, more expensive, or much harder to do. David Quaid joins me to…
Aug 28, 2026 · 1:12:51
E1152: Google Analytics is one of the most widely used analytics platforms on the web, but there is a growing category of traffic it was never really designed to help you…
Aug 28, 2026 · 22:25
E1151: Google has started routing search-result links through new google.com/goto redirects, masking the final destination URL for logged-out users. That sounds like a small…
Aug 27, 2026 · 1:35:04
E1150: James Dooley and David Quaid return to debate one of the biggest questions in SEO right now: is GEO a separate discipline, or is it just SEO under a new name? James says…
Aug 26, 2026 · 1:00:52
E1149: Jason Barnard breaks down how to get a Google Knowledge Panel for yourself or your business in as little as three months. We cover why clarity and consistency are the…
Aug 25, 2026 · 15:25
E1147: Your organic traffic is declining. Your rankings are getting more volatile. Pages that have been stable for months or years are suddenly moving down. Before blaming a…
Aug 25, 2026 · 1:17:34
E1148: Everyone is talking about GEO, AEO, fan-out queries, schema, Reddit, digital PR, Wikipedia mentions, and dozens of other ways to get recommended by ChatGPT and other AI…
Aug 24, 2026 · 10:17
E1146: Get free niche backlinks by interviewing small bloggers, business owners, and other people in your industry. This is a link-building method we're testing. Instead of cold…
Aug 23, 2026 · 8:55
E1145: Google just gave SEOs a new feature that could change how publishers build visibility across Search, Discover, AI Overviews, and AI Mode. I break down Google Preferred…
Aug 22, 2026 · 17:31
E1144: Google's August 2026 spam update has officially finished rolling out, and we're seeing clear patterns in who got hit, who recovered, and who is winning. The update…
Aug 20, 2026 · 1:06:20
E1143: He Did 2,000 Podcasts in a Year Just for SEO Rankings James Dooley has published 2,000 unique podcast episodes this year and is on track to hit 3,000 by the end of the…
Aug 19, 2026 · 32:25
E1142: Reddit citations in ChatGPT just totally collapsed. Promptwatch data shows Reddit's share of ChatGPT citations dropping dramatically in August, falling to below 0.5% after…
Aug 18, 2026 · 1:04:34
E1141: Can you launch a brand-new website with 100,000 pages and survive Google? That's the question at the center of today's episode with David G. Quaid. A listener sent me a…
Aug 18, 2026 · 15:18
E1140: Claude is now watermarking everything it writes, and the SEO community is worried about what this means for AI content and Google rankings. But there's an important…
Aug 17, 2026 · 9:18
E1139: Image backlinks work surprisingly well for SEO, and one old experiment found they could even outperform exact-match anchor text links. I break down an SEO experiment from…
Aug 15, 2026 · 19:50
E1138: How does James Dooley start a brand-new SEO site with 650 industries worth of SEO experience? James walks through how he evaluates a new SEO opportunity from the…
Aug 14, 2026 · 57:33
E1137: Local SEO is changing as Google Maps becomes more AI-driven. I'm joined by Darren Shaw, founder of Whitespark and one of the most respected people in local SEO, to break…
Aug 13, 2026 · 1:38:33
E1136: Charles Floate has been doing SEO for years, across everything from brand-new sites to companies spending hundreds of thousands of dollars a month on backlinks. In this…
Aug 12, 2026 · 1:33:16
E1135: Matt Hammerton joins me to break down the local SEO system he uses across personal injury law and home services. Matt has been doing SEO since 2009, manages more than 100…
Aug 11, 2026 · 11:37
E1133: Most brands don't want to call themselves "cheap." That's exactly why the word can be such a powerful SEO modifier. I break down an SEO tactic James Dooley shared during…
Aug 11, 2026 · 1:26:49
E1134: Are traditional CMS platforms like WordPress about to become unnecessary for SEO? TJ Robertson and David Quaid join me to talk about a very different way of building and…
Aug 10, 2026 · 10:50
E1132: Somebody asked on Reddit: "What are some of the craziest, most interesting SEO stories and tactics you've come across?" The answers were incredible. I go through the best…
Aug 9, 2026 · 3:08:05
E1131: James Dooley and David G Quaid join me for a three-hour discussion about the SEO "best practices" they ignore, the advice they think gets repeated without enough testing,…
Aug 8, 2026 · 6:54
E1130: Micro-influencer SEO is one of the most overlooked ways to get your brand mentioned across Google, YouTube, TikTok, Instagram, Facebook, and AI search tools. I break down…
Aug 6, 2026 · 1:18:48
E1129: The further a source is from your company's control, the more likely AI systems may be to trust it. Kaleigh Moore explains her "Source Signal Stack," a four-level…
Aug 5, 2026 · 1:12:24
E1128: Local SEO is changing as Google, ChatGPT, Gemini, Claude, and other AI systems influence how people find and evaluate local businesses. I'm joined by Joy Hawkins and Caleb…
Aug 4, 2026 · 1:04:01
E1127: Google's biggest SEO leak gave marketers more information about how search works than almost any event in the industry's history. But according to Mike King, most SEO…
Aug 3, 2026 · 1:16:26
E1126: Breaking down one of the most misunderstood parts of SEO: Google Search Console. David Quaid returns to the podcast, sharing his screen, showing what is really going on.…
Aug 3, 2026 · 7:03
E1125: A page can target an easy keyword, match the search intent, and still fail to stay indexed or rank. I explain why republishing that page under a new URL may give Google a…
Aug 2, 2026 · 10:29
E1124: YouTube's AI detection system classified videos from Kurzgesagt as AI-generated spam, even though the videos are made with love by ducks and people. That mistake sharply…
Aug 1, 2026 · 10:35
E1123: Claude shared conversations were appearing in Google, Bing, and other search engines, exposing information that users may never have expected to become publicly…
Jul 31, 2026 · 14:54
E1122: What does an SEO actually do every day? The answer depends on the stage of the website. The work required for a brand-new site is very different from the work required for…
Jul 29, 2026 · 1:14:37
E1121: There is no permanent #1 ranking in AI search. Koray Tuğberk GÜBÜR and Charles Floate join the show to explain why Google's results are becoming less fixed, more variable,…
Jul 29, 2026 · 18:23
E1120: Your competitors may have 500 to 1,000 backlinks while your site has only a handful. That does not automatically mean you need hundreds of links to compete. I break down a…
Jul 27, 2026 · 1:24:22
E1119: Most ecommerce brands assume they need more traffic. But sometimes the real problem is the product page. I sit down with James Backenstone from Build Grow Scale as we…
Jul 27, 2026 · 12:55
E1118: Google hit WindowsForum.com with a manual action covering roughly 168,000 forum threads and more than half a million posts. The site's owners argued that Google unfairly…
Jul 25, 2026 · 1:30:24
E1117: Breaking down Rank-and-Rent, one of the most profitable local SEO business models. We are joined by a pro in the subject: Ippei Kanehara Ippei has been building…
Jul 24, 2026 · 1:42:57
E1116: James Dooley joins the pod to explain what's working in SEO in 2026, based on years of testing across hundreds of websites, multiple industries, and highly competitive…
Jul 23, 2026 · 1:05:26
E1115: Endre Olsvik Elvestad built a large SEO program around SignLab, a sign-language learning company. Its websites offered searchable sign language videos across multiple…
Jul 22, 2026 · 15:52
1113: Five websites once dominated Google search, bringing in millions and millions of clicks every month. Then their rankings collapsed. We break down five major SEO declines…
Jul 22, 2026 · 1:31:45
E1114: AI can search faster, pull data from dozens of sources, analyze entire websites, and complete hours of SEO research in minutes. But AI still does not think. Andrew…
Jul 21, 2026 · 12:04
E1112: Medium is ranking strongly in Google again, and brands are using it to publish keyword-focused content, earn fast rankings, and appear in AI-generated search results. I…
Jul 20, 2026 · 14:32
E1111: Red Bull ranks for far more than energy drink keywords. It ranks for searches related to GTA V cheat codes, skateboarding, Formula 1, surfing, motocross, breakdancing,…
Jul 18, 2026 · 53:31
E1110: Google may be preparing its biggest crackdown on scaled AI content yet. David Quaid joins the show to explain why he believes the next major Google update could be as…
Jul 17, 2026 · 1:12:50
E1109: Local backlinks do not have to come from guest posts, national websites, or expensive digital PR campaigns. In this episode, Ellen Sartin and Garrett French explain how…
Jul 16, 2026 · 1:31:20
E1108: Hank Azarian has worked in SEO for more than 20 years across LegalZoom, Like.com, Refinery29, TMZ, Raptive, and thousands of independent publisher websites. In this…
Jul 15, 2026 · 1:14:32
E1107: E-commerce SEO is no longer only about ranking product and category pages in Google. AI search tools are also surfacing filtered URLs, faceted navigation pages,…
Jul 14, 2026 · 8:54
E1105: Google is not indexing every page it discovers. As the web keeps growing, Google has to decide which pages are worth crawling regularly, storing in its index, and showing…
Jul 14, 2026 · 1:44:43
E1106: Pedro Dias spent six years working in Google Search Quality, where he investigated web spam, reviewed search results, and helped identify quality problems across different…
Jul 13, 2026 · 8:19
E1104: Your best-performing pages may already be ranking for dozens or hundreds of searches that they do not fully cover. I show you a practical one-hour SEO update that uses…
Jul 12, 2026 · 10:07
E1103: Google has added a new Search Console property type that shows how content from Instagram, TikTok, X, and YouTube performs across Google Search and Discover. The new…
Jul 10, 2026 · 50:03
E1102: Ranking #1 on Google does not matter if the market is too small to produce meaningful business. Legal SEO expert Nick Cohen explains why he told a law firm to move offices…
Jul 9, 2026 · 1:12:36
E1101: People search Google with the word "Reddit" because they want real opinions, real discussions, and answers that feel less filtered. But here's the part most SEOs miss:…
Jul 9, 2026 · 12:39
E1100: Breaking down the SEO colony strategy: how to use easy, low-competition pages to build topical authority, pass that authority through internal links, and rank money pages…
Jul 7, 2026 · 31:04
E1099: Gary Vaynerchuk joins the podcast to talk about AI search, Gemini, social media, content volume, and what brands need to understand before the internet changes again. The…
Jul 7, 2026 · 7:34
E1098: Breaking down a link building case study about what to do when your business is so niche that "perfectly relevant" backlink opportunities barely exist. The example comes…
Jul 6, 2026 · 13:05
E1097: Charles Floate tested 10 SEO indexers with real URL cohorts to find out which tools actually get backlinks and pages indexed in 2026. The big point: if your backlink is…
Jul 5, 2026 · 8:47
E1096: We're talking about keyword stuffing, Google's own definition of it, and why copying what big authority sites do can be a dangerous SEO mistake. I came across a Search…
Jul 3, 2026 · 1:24:58
E1095: Most businesses think they need more SEO traffic. But if the page does not convert, more traffic just means more wasted visitors. I talk with Irwin Hau, founder of…
Jul 2, 2026 · 1:11:10
E1094: I talk with Léo Poitevin, an SEO who spent years in iGaming, CBD, and some of the most competitive search niches online. Léo has been testing how to influence ChatGPT…
Jul 2, 2026 · 9:15
E1093: Fake DMCA takedowns are becoming one of the scariest forms of negative SEO in Google Search. I break down how fraudulent copyright complaints are being used to remove…
Jun 30, 2026 · 1:06:08
E1092: Digital PR has become one of the most effective ways to build authority, earn high-quality backlinks, and strengthen your brand across both Google Search and AI search. In…
Jun 29, 2026 · 16:47
E1090: If I had to start over at 22 years old with no connections, very little experience, and no audience, this is the exact playbook I'd use to start paying NYC rent in 90…
Jun 29, 2026 · 1:19:09
E1091: Is GEO actually different from SEO, or is it just SEO with a new name? We're joined by Callum Kennard from ClickSlice and David Quaid for another deep debate on GEO, AEO,…
Jun 28, 2026 · 17:37
E1089: Google's June 2026 spam update is done rolling out, and the SEO world is seeing major volatility. I break down what happened, who appears to be losing, who is better…
Jun 26, 2026 · 1:25:40
E1088: Most SEO conversations focus on rankings, backlinks, and AI search. But one of Google's largest traffic sources is still overlooked. I sit down with Google Discover…
Jun 25, 2026 · 1:55:14
E1087: For the past year, one question has dominated conversations around AI search: Is GEO actually different from SEO? Some marketers argue that Generative Engine Optimization…
Jun 24, 2026 · 57:23
E1086: Tiffani Daniel is back on the show to talk about how SEO copywriting can turn into real business value. Last time, we talked about how one blog a week helped take a local…
Jun 24, 2026 · 1:25:55
E1085: Caleb Ulku joins to talk about one of the most practical local SEO systems I've heard in a while: the "Core 30." The idea is simple: stop treating your website and Google…
Jun 23, 2026 · 5:03
E1084: Should you avoid 301 redirects because they reduce link equity? A lot of SEOs still believe that 301 redirects cause a loss in PageRank. That belief made sense years ago.…
Jun 22, 2026 · 11:10
E1083: Google researchers published a paper showing how coordinated AI spam can be detected at scale. The research focuses on video spam, but the methods are highly relevant to…
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