166: Why Consistency Beats Polish with Chris Carolan

How often do you hold back from putting something out because it isn’t quite ready?

In this episode of Beyond the Bio, Sophie is joined by Chris Carolan to talk about what happens when you stop aiming for polished content and start prioritising consistency.

Chris goes live every single weekday. That means publishing when an idea might still be developing, accepting that not everything will land and resisting the temptation to wait until he has something impressive to say.

Sophie and Chris explore what that approach has done for his personal brand, what compounds when you keep showing up and how consistency can create opportunities that are difficult to attribute to one individual post or piece of content.

They also discuss the less glamorous side of daily publishing, including what happens when content falls flat, how to avoid creating for the sake of it and whether there is a point where consistency simply becomes noise.

With Chris working with leaders and organisations in the age of AI, they also look at what AI means for personal brands. As it becomes easier to create more polished content at greater volume, they consider whether being recognisably human, including the occasional imperfection, is becoming more valuable.

In this episode, you’ll hear about:

Why Chris chose to go live every weekday

What consistency has done for his personal brand

Why individual content performance doesn’t tell the whole story

What Chris has learned from content that hasn’t worked

How to keep creating without running out of useful things to say

How AI is changing the value of human content

Connect with Chris

LinkedIn: https://www.linkedin.com/in/chris-carolan/

Visit Value First: https://valuefirstteam.com/

Connect with Sophie

LinkedIn: linkedin.com/in/sophie-milliken

Instagram: @moja_sophie

Want to be a guest on Beyond the Bio?

Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb

This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/