156: How Becoming Known Changed My Business with Arin Darcan — Beyond The Bio

For years, Arin Darcan focused on building businesses, not building his profile.

From running call centres to launching AI-powered follow-up systems, he was busy delivering results behind the scenes. But it wasn't until he started sharing what he knew that his reputation, opportunities and business really began to grow.

In this episode, Sophie sits down with Arin, founder of Team Follow Up AI, creator of Call Centre Mastery and co-organiser of AI Business Live, to explore the journey from operator to recognised expert.

They discuss why expertise alone isn't enough, how teaching transformed his credibility and why AI has become more than just a business tool. For Arin, it's created the time and headspace to step out from behind the business and build a personal brand that opens new doors.

If you've ever felt too busy running your business to invest in your own visibility, this episode will make you think differently.

In this episode, we cover:

Why building a successful business isn't the same as building a personal brand
The moment Arin realised he needed to become more visible
Why follower numbers don't define influence
How AI has created more time to focus on visibility
The opportunities that came from becoming known in his industry
What Arin wishes he'd done sooner to build his personal brand

Connect with Arin

YouTube: www.youtube.com/@arindarcan-biz

Instagram: www.instagram.com/arin_darcan/

Check out Arin's event AI Business Live: https://aibusinesslive.co.uk/tickets?ref=sophie_milliken

Connect with Sophie

LinkedIn: linkedin.com/in/sophie-milliken

Instagram: @moja_sophie

Want to be a guest on Beyond the Bio?

Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb

This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/