E-Grocery Just Surged 28% And Regional Grocers Should Look to Sweden | Fast Five Shorts

This Omni Talk Retail Fast Five segment breaks down the explosive June 2025 e-grocery data from Brick Meets Click and Mercatus, which showed a 28% year-over-year surge to $9.8 billion, with delivery, pickup, and ship-to-home all posting gains of 25% or more.

Chris Walton and Jenn Hahn dig into what's really driving the growth, from the rise of the free delivery era to why time-starved consumers are leaning on online grocery harder than ever. Chris makes the case that regional grocers shouldn't just benchmark against Walmart and Amazon. They should be looking to Sweden, where grocers are making e-grocery profitable despite $35-an-hour starting wages.

They also discuss why Walmart is quietly gobbling up grocery market share, what hard discounters like Aldi are doing right, and why Jenn's 80%+ online grocery habit might be the canary in the coal mine for traditional supermarkets everywhere.

⏩ Tune in for the full episode here: https://youtu.be/k2JviUlR0-Q