Does Ulta Need to Get the Flock Out of Here? | Fast Five Shorts

Ulta is facing backlash over its use of Flock Safety’s automated license plate reader technology, raising bigger questions about transparency, communication, and how retailers handle technology that can impact their customers.

Chris Walton and Shelley Huff discuss whether the bigger problem is the technology itself or the way Ulta communicated its use of it.

The big question: When retailers use controversial technology, how much transparency do customers deserve?

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