Ep. 30: The Agentic Evolution of Contextual Advertising

The Pub Way: An AdTech Podcast for Media Leaders · Sep 22, 2025 · 28:18

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In this episode of The Pub Way podcast, Tina and Mike discuss the evolving landscape of adtech with Brendan Norman, Co-Founder and CEO of Classify.

They explore the decline of traditional taxonomies, the rise of agentic experiences driven by AI, and the importance of contextual targeting. They also cover the challenges of accessibility and governance in the industry, the need for sustainability, and strategies for publishers to prepare for Q4.

Interested in being a guest? Contact us: thepubwaypodcast.com/contact