Ep. 21: Building Trust in AdTech: Insights from IAB Tech Lab

The Pub Way: An AdTech Podcast for Media Leaders · May 14, 2025 · 46:07

Listen in the Podli app 🎧

Follow your favourite podcasts, listen offline and in the car with CarPlay and Android Auto, and always pick up where you left off. Free to try.

In this episode of The PubWay podcast, hosts Tina and Mike welcome Tony Katsur, CEO of IAB Tech Lab, to explore the evolving landscape of ad tech.

They discuss the importance of innovation, open source solutions, and the role of IAB Tech Lab in standardizing practices within the industry. The conversation delves into the challenges of measurement in connected TV (CTV), the emergence of the Trusted Server initiative, and the need for integrity and security in open source projects.

Interested in being a guest? Contact us: thepubwaypodcast.com/contact