Ep. 34: Beyond Blocklists: How AI and Curation Are Redefining Brand Safety

The Pub Way: An AdTech Podcast for Media Leaders · Nov 4, 2025 · 40:57

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In this episode of The Pub Way Podcast, hosts Tina Iannacchino and Mike Villalobos sit down with Heather Carver, Chief Revenue Officer at Freestar, to explore how AI and curation are redefining brand safety and reshaping publisher monetization strategies.

They talked about the evolution from traditional blocklists to smarter, contextual brand suitability approaches, the growing role of automation in curation, and how publishers can future-proof their revenue in a rapidly changing digital landscape.

Interested in being a guest? Contact us: thepubwaypodcast.com/contact