Ep. 28: Sheer ID: How Verified Data Unlocks Publisher Growth
The Pub Way: An AdTech Podcast for Media Leaders · Aug 6, 2025 · 31:35
The Pub Way: An AdTech Podcast for Media Leaders
The Pub Way: An AdTech Podcast for Media Leaders · Aug 6, 2025 · 31:35
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Carter Lassy (Chief Product Officer at SheerID) joins hosts Tina and Mike to discuss the evolving role of data and identity in advertising.
The conversation covers the importance of verified data, the hybrid model of merging verified and behavioral data, the challenges posed by walled gardens, and the future of trustworthy data in a privacy-focused landscape.
Interested in being a guest? Contact us: thepubwaypodcast.com/contact
Episodes: The Pub Way: An AdTech Podcast for Media Leaders
