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Business of Sport

Business of Sport

Claire Williams: “They’ve Ripped up the Rulebook” | Is F1 About to be Flipped on its Head? (Ep.106)

Business of Sport · Feb 10, 2026 · 1:05:45

0:001:05:45

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It’s a return to the chair for one of our greatest guests, and what a time to do it. When Claire Williams came to see you in 2024 she delivered an account of Williams and the recent sale that few had heard. Today, we look forward. As the new season approaches, teams have had to deal with some of the biggest regulatory changes in the sport’s history. Are we about to see F1 flipped on its head? 

Without the pressure of having to be across every detail expected when Team Principal, Claire can take a breath and look at the sport from a different lens. Today, we, and hopefully you, are the benefiters of that. From how to prepare a car from scratch to why she thinks George Russell would be great in a McLaren (incredibly juicy we know), the educated eye once again casts a view of what could be the most dramatic F1 season on record. We’re delighted to welcome Claire to the Business of Sport.


On today's show we discuss:


Regulation Changes, Cost Caps and Competitive Balance:

Drivers, Risk and the Harsh Reality of Performance:

Growth, New Teams and Protecting the Sport:

Stepping Away and Looking Back:



A huge thank you to our amazing partners on the show: 

Gemini Sports

We empower the most confident sports organisations on Earth https://geminisports.ai/

Slate

The complete content creation platform for social teams https://slateteams.com/

Seat Unique

Discover your next premium experience businessofsport.seatunique.com



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