Business of Sport · Jan 20, 2026 · 1:49:59
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Elite athletes who have achieved everything in their sport while building a career alongside; it’s the ambition many sports stars have today. But how do you do it effectively? Petr Cech is a footballing legend, and I don’t use that term lightly. Four Premier League titles, a Champions League, record for the most Premier League clean sheets, and hugely respected as one of the most dedicated and attentive professionals the game has seen. He also has an MBA, is studying for a PhD, runs multiple businesses, and I need two hands to count the number of languages he speaks.
The philosophy that has driven this? Win, that’s what it’s all about. If not then what’s the point. As you’ve just heard this is a theme that runs throughout. It also poses the question we wrestle most with on the show which is how to do that consistently and run a great business. I’ll get the apology in early, yes this was very exciting for me (and Harry too). Sitting across the table from someone who has given you some of your greatest memories as a fan is pretty cool, not many other ways I can say it. Just breeze through it.
But what I can say is we’ve met few people are impressive or generous with their time who leave you genuinely in awe of but their successes and the processes they’ve adopted to achieve it. I promise you don’t just need to be a Chelsea fan to enjoy this. We’re delighted to welcome Petr to the Business of Sport.
On today’s show we discuss:
Elite Mentality, Preparation & Winning:
Leadership, Standards & Team Culture:
Setbacks, Injury & Perspective:
From Pitch to Boardroom:
A huge thank you to our amazing partners on the show:
Gemini Sports
We empower the most confident sports organisations on Earth https://geminisports.ai/
Slate
The complete content creation platform for social teams https://slateteams.com/
EMW
A pleasure to work with leading sports & entertainment agency EMW on this show