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Business of Sport

Business of Sport

THE BREAKDOWN: Indian Cricket Oversteps Again, English Football's Big Money Problem & Rugby's TikTok Dreams (E04)

Business of Sport · Jan 30, 2026 · 1:07:44

0:001:07:44

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There are some big stories to look at this week: politically, commercially and socially charged. Coming up? The uncompromising behavior of Indian cricket and the chaos that has surrounded Bangladesh’s removal from the T20 World Cup asks some serious questions of the other major cricketing nations. Are English football clubs falling behind their biggest European rivals off the pitch? What does a head coach endorsing the use of TikTok amongst his players tell us about the shifting approach to how athletes as brands can still work for the performance of a team? We really got stuck into this, not much fence sitting as always. So let’s get to it. Welcome to the Breakdown.

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