Building an AI agency from scratch - Episode 2

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I got in the trenches for real this time - cold calling 25+ tree service companies with no website, door knocking on decision makers, and testing two different offers (a free website build vs. a free mini AI assessment) to see which one actually converts to a booked sales call first. You'll hear the rejections, the pivots to my script, and the exact numbers behind how many conversations it took to land two sales calls for episode three.

Timestamps:

00:00 - Recap of Episode 1's lead list

01:52 - Hyper Agent sponsor shoutout

02:13 - The two offers: free website vs. free AI assessment

02:37 - Cold calling begins - dead numbers and voicemails

03:03 - First real conversation: Katu Tree Experts

04:35 - Crafting the free-website voicemail script

05:53 - Bentley Stump Grinding hangs up

06:56 - Pivoting the cold call opening line

09:15 - Getting cursed out on a cold call

09:57 - SNK Tree Service: a live, warm lead

12:13 - Pitching $500 against the $2,000 she already paid

14:40 - Tearing apart the $2,000 "vibe-coded" website

16:01 - More voicemails and no-shows

21:12 - Running low on leads: sourcing 100 more prospects

24:03 - Door knocking: the anti-AI home builder

26:40 - Turning a hostile gatekeeper into a booked call

29:33 - Door knocking: the new insurance agency

36:00 - Explaining the paid AI assessment offer

36:45 - Day six numbers: cold calls vs. door knocks

37:50 - Where to learn the full playbook

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