The Death of Ownership: Everything Is Becoming a Rental

When did buying something stop meaning it belonged to us?

From digital-only games and streaming movies to subscription software and purchases that can disappear, JP examines a world in which consumers pay more while permanently owning less—and asks whether convenience is worth surrendering control.

In this episode:

• The difference between owning a product and licensing access

• How subscriptions changed games, movies, software and media

• What consumers lose when physical alternatives disappear

Question for you: What do you still insist on owning physically? Find JP on X or Instagram and share your answer.

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