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What does it take to run a WordPress agency for nearly two decades — and actually enjoy the ride? Toby Cryns, founder of The Mighty Mo, has been building WordPress sites since the days when you had to convince clients that WordPress was a legitimate (and secure) platform. In this episode, Toby sits down with Matt to talk about how the WordPress agency landscape has evolved, why chasing the latest page builder is a trap, and how choosing stable, reliable tools has been the backbone of his business.
In This Episode
- How the WordPress community has matured from a collaborative hobbyist scene into a serious business ecosystem over the past two decades
- The difference between pitching WordPress to small businesses versus enterprise marketing teams — and why it requires entirely different conversations
- Why Toby prefers stable, proven tools over chasing the latest page builder, and how that philosophy protects his clients long-term
- Navigating the page builder landscape: Beaver Builder, Cadence, Elementor, and knowing when to standardize versus flex for a project
- A real-world Gravity Forms use case: building a complex product intake and quoting form for a screen technology company, layered on top of WooCommerce
- Why Toby's team chose Gravity Forms over WooCommerce's native form and extension ecosystem — transparency, trust, and a healthier add-on community
- Gravity Forms as "glue": how its conditional logic and integrations (Zapier, Mailchimp, Salesforce) create flexibility and business continuity even when tools or team members change
- Lessons from the car business: why client experience and proactive communication matter more than any technology choice
- Why Gravity Forms "does things the WordPress way" — and why that matters when you're inheriting and managing client sites
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