Steven Puri on Flow-State Rituals for Founders

Steven Puri, co-founder/CEO of The Sukha Company and a former Hollywood VFX executive, joins Jörn “Joe” Menninger to break down flow-state rituals for founders: deep work, AI-assisted focus, and beating the context-switching tax.

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Why this episode matters: Deep, focused execution is the scarce resource for any founder — including those building in fintech. Steven's rituals target the distraction and switching costs that quietly erode product and team output.

In this episode, we cover:

• Steven Puri's path from Hollywood VFX to founding Sukha
• Flow-state rituals: body doubling and the coffee-shop effect
• Chronotype time-blocking and demo-first standups for teams
• How AI-assisted focus reshapes deep work for founders
• Beating the context-switching tax on remote teams

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