From Diagnosis to Thriver: Farla Efros on Resilience, Advocacy & the Healing Rebel Protocol — The Teaching Journeys Podcast

What if you brought Fortune 500 CEO energy into your cancer treatment? That's exactly what Farla Efros did.

After receiving an aggressive breast cancer diagnosis mid-client call, Farla — president of HRC Retail Advisory and former interim CEO of True Religion — refused to be a passive patient. Instead, she built an "executive board" of healthcare providers, walked into oncology appointments with printed agendas and highlighters, and developed the Healing Rebel Protocol: a step-by-step system for patients to take control of their own care.

In this raw and deeply honest conversation with host Dave Roberts, Farla shares:

Why hope is not a strategy — and what to do instead
How she navigated chemo, multiple surgeries, and the deaths of her mother, father, and sister simultaneously
The role of exercise, nutrition, and integrative medicine in her recovery
How to advocate for yourself when fear and shock make it nearly impossible
The mindset shift that transformed cancer from her greatest weakness into her greatest strength

Farla is also the author of Fuck Cancer — a no-nonsense guide that hands readers the exact protocol she used to survive and thrive.

Whether you're a patient, caregiver, or healthcare professional, this episode will change how you think about the doctor-patient relationship and what it truly means to fight for your life.

🎙️ The Teaching Journeys Podcast — Learning through conversations with extraordinary guests.

Farla’s Bio and Contact Information

Farla Efros is President of HRC Retail Advisory (Accenture), former Interim CEO of True Religion, and author of F*ck Cancer. After receiving an aggressive cancer diagnosis on a client call, she applied 30 years of Fortune 500 turnaround strategy to her own treatment.

Now she teaches patients to bring "CEO Energy" to the exam room through her Healing Rebel Protocol.

📖 CONNECT WITH FARLA EFROS:

🌐 Website: farlaefros.com

📖 Fuck Cancer — Available on Amazon

To find out more about Dave, go to davidrobertsmsw.com