The Hidden Pressure Behind Business Financing Decisions with Robert Misheloff

Robert Misheloff, founder of Smarter Finance USA, a business financing advisory company that helps small business owners, contractors, fleet operators, and commercial sellers make smarter and safer financing decisions.

Through equipment and commercial vehicle financing education and advisory support, Robert helps clients compare offers, understand the true cost behind financing deals, and avoid costly mistakes like hidden fees, misleading terms, and deposit scams.

Now, Robert’s journey from working closely with equipment finance brands for more than a decade to launching a mission-driven business demonstrates the power of turning industry frustration into meaningful change.

And while helping business owners navigate high-pressure financial decisions with greater clarity and confidence, he’s also challenging long-standing industry practices by bringing more transparency and trust into the financing space.

Here’s where to find more:

www.smarterfinanceusa.com

https://www.linkedin.com/in/rob-misheloff/

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Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!

We’re Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we’re here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business.

From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it’s through facing ourselves that we find a way to do the fucking thing.

Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!).

Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you’re not alone.

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Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here:

https://linktr.ee/unforgetyourself