The Unforget Yourself Show · Sep 16, 2026 · 32:29
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Ammarah Ahmed, founder of Precision Consulting, a CRO and UX/UI consultancy helping growth-stage businesses earn more from the traffic they already have, without increasing ad spend or hiring a full-time team.
Through conversion rate optimisation, UX and UI design, and product experience strategy, Ammarah helps founders and growth teams understand why people are not buying, remove the friction, and build experiences that convert better and feel better to use.
Now, Ammarah’s decision to leave high-paying, high-visibility roles to build something of her own demonstrates the courage it takes to choose alignment over comfort.
And while stepping into the pressure of building in public, putting her name out there, and wearing every hat as a solo founder, she is creating a business grounded in psychology, sharp thinking, and a real desire to be the change she once wanted to see.
Here’s where to find more:
Company Website: https://goprecision.co/
Company LinkedIn: https://www.linkedin.com/company/goprecision/
Personal LinkedIn: https://www.linkedin.com/in/ammarahahmed/
GrowthMentor: https://app.growthmentor.com/mentors/ammarah-ahmed
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Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!
We’re Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we’re here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business.
From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it’s through facing ourselves that we find a way to do the fucking thing.
Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!).
Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you’re not alone.
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Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here:
https://linktr.ee/unforgetyourself
Episodes: The Unforget Yourself Show