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The Unforget Yourself Show

The Unforget Yourself Show

From W-2 to Asset Owner: The Anti-Founder Path to Franchise Freedom with Greg Mohr

The Unforget Yourself Show · Nov 12, 2026 · 34:09

0:0034:09

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Greg Mohr, founder of Franchise Maven, a franchise consulting firm that helps ambitious professionals, investors, and business owners build wealth through franchise ownership.

Through his Investigation Before Investment framework, Greg researches hundreds of opportunities and guides clients toward franchises that match their goals, investment level, and desired lifestyle.

Now, Greg's journey from trading time for money to helping more than 300 entrepreneurs become franchise owners demonstrates how building assets can create greater freedom, flexibility, and control.

And while growing his Anti-Founder message into a wider movement, he is helping corporate professionals see that leaving the W-2 world does not have to mean building a startup from scratch.

Here’s where to find more:

https://x.com/Franchise_Maven

https://www.linkedin.com/in/gregorykmohr/

https://www.instagram.com/franchisemaven/

https://www.facebook.com/FranchiseMaven

https://www.youtube.com/@Franchise_Maven

https://www.tiktok.com/@franchisemaven

www.pinterest.com/franchise_maven

https://www.franchisemaven.com/

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Welcome to The Unforget Yourself Show where we use the power of woo and the proof of science to help you identify your blind spots, and get over your own bullshit so that you can do the fucking thing you ACTUALLY want to do!

We’re Mark and Katie, the founders of Unforget Yourself and the creators of the Unforget Yourself System and on this podcast, we’re here to share REAL conversations about what goes on inside the heart and minds of those brave and crazy enough to start their own business.

From the accidental entrepreneur to the laser-focused CEO, we find out how they got to where they are today, not by hearing the go-to story of their success, but talking about how we all have our own BS to deal with and it’s through facing ourselves that we find a way to do the fucking thing.

Along the way, we hope to show you that YOU are the most important asset in your business (and your life - duh!).

Being a business owner is tough! With vulnerability and humor, we get to the real story behind their success and show you that you’re not alone.

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Find all our links to all the things like the socials, how to work with us and how to apply to be on the podcast here:

https://linktr.ee/unforgetyourself

Episodes: The Unforget Yourself Show

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