How to Pick a Therapy Niche Without Overthinking It for Months [Ep 133] — The Bad Therapist Show

Have you been spinning your wheels for weeks (or even months) trying to choose your therapy niche so you can finally move forward with your website? Plot twist: you might not need a website at all - at least, not yet.

In this episode, I share why starting on social media (instead of your website) is the smartest move when you’re stuck in indecision. You’ll learn how its “temporary” nature actually makes it the perfect testing ground for your niche and messaging, and how the rapid feedback loop helped me build my business.

I’ll also bust the myth that you can “waste time” on the wrong niche, open up about the messy parts of my own marketing journey, and show you how experimenting led me to clarity and clients. Plus, I’ll walk you through building a simple marketing ecosystem that nurtures people who may not be ready to book today but will remember you when the timing is right.

If you're ready to stop overthinking and start experimenting with your therapy niche, this episode will give you permission to take imperfect action.

Topics covered on How to Pick A Therapy Niche:

Why a website can actually slow down your marketing progress when you're unsure how to pick a therapy niche
The surprising reason social media’s short shelf life makes it ideal for testing your therapy niche
The truth about "wasting time" on the wrong niche
What my digital marketing journey taught me about discomfort, visibility, and growth
How to create a marketing ecosystem that keeps you top of mind with future clients

Connect with Felicia:

Get my freebie & join the email list: The Magic Sheets
Instagram: @the_bad_therapist
Website: www.thebadtherapist.coach
Facebook group: Healing Money

Resources from this episode:

Liberated Business

Related episodes:

Quote:

“ The fastest way to clarity is through action, not endless planning.” - Felicia