How Dr. Raquel Martin Built a Thriving Private Practice Specializing in Black Health and Wellbeing [Ep 118]

Ever wondered how specializing in Black health and well-being could actually expand your reach as a therapist? In today's episode, I’m chatting with Dr. Raquel Martin, a licensed clinical psychologist who's built an impressive following while staying true to her specialty. She breaks down how she juggles being a professor, researcher, private practice therapist, podcast host, and content creator (all while raising two kids!) without burning out. 

Dr. Raquel talks about her no-nonsense approach to social media - treating it as a business card rather than the main event - and why saying no is crucial to your success, how to set rates without guilt, and why having a solid referral network lets you confidently stay in your lane. Plus, she explains her innovative "Burn the Cape" program that helps Black women access mental health support without increasing her clinical caseload.

If you're tired of trying to be everything to everyone in your practice, Dr. Raquel's story will show you how focusing on what you truly care about can help you help more people.

More about Dr. Raquel Martin:

Dr. Raquel Martin is a Licensed Clinical Psychologist, Professor, Scientist, Podcast Host, Author, and Health Educator specializing in Black Health & Wellbeing. 

Topics covered in this episode:

• Why specializing in Black health and well-being became Dr. Raquel's focus despite being told it wasn't a "real specialty" in her doctoral program.
• The way Dr. Raquel uses social media as a "business card" rather than the end goal of her private practice.
• Dr. Raquel's success formula for creating content.
• The importance of saying no to opportunities that don't align with your goals.
• Dr. Raquel's approach to charging appropriate rates without guilt while still making her expertise accessible to those who need it.
• Why niching down in areas like Black health and well-being actually creates more clarity in your marketing and makes it easier to connect with ideal clients.
• The difference between therapy and social media content, and how to maintain clear boundaries between the two.

Connect with Dr. Raquel Martin:

• Website: www.raquelmartinphd.com
• Instagram: @raquelmartinphd
• TikTok: @raquelmartinphd
• YouTube: Dr. Raquel Martin
• Podcast: Mind Ya Mental
• Burn the Cape Group for Black Women: www.raquelmartinphd.com/burnthecape
• Donate to Dr. Raquel’s "Burn the Cape" program

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach
• Facebook group: Healing Money

Quote:

"I specialize in Black health and wellbeing. Not BIPOC. Not People of Color, black health. And that's so rare. It's so rare that 5% of licensed psychologists in the US are black." - Dr. Raquel Martin