How to Market Yourself as a Therapist Without Relying on Instagram: Using SEO and Podcasting to Get Consistent Inquiries [Ep 180]

When Brittney Scott first came on The Bad Therapist Show, she was still in the early stages of producing her podcast, Mother Daughter Relationship Show, and figuring out what kind of marketing she could keep doing without forcing herself to become an Instagram person. A lot has changed since then.

In this episode, Brittney is back to talk about what happened when she gave her marketing enough time to work. We get into the reality of publishing when almost no one is listening, the mindset that helped her stay with it, and why she approaches problems in her business so differently now.

Brittney also shares how her podcast, website, email list, and social media started working together. We talk about what she needed to understand before she felt ready to hand parts of the process to someone else, and why understanding the craft and knowing what sounds like her made that handoff possible.

We also talk about a much bigger change in her business: creating a coaching offer alongside her therapy work. Brittney explains why that shift made sense for her life, what she had to do to make the coaching offer genuinely different from therapy, and her advice if you’re considering the same move.

If you have been wondering whether to keep going with your marketing, build a new offer, or finally delegate so you can get some of your time back, this conversation is for you.

Brittney Scott is a therapist and mother-daughter relationship coach. She helps mothers and daughters improve their relationships through a clearly defined coaching program, and she hosts the Mother Daughter Relationship Show. Brittney is also a two-time graduate of Liberated Business.

• What helped Brittney keep publishing before her podcast had an audience
• How giving herself permission to be a beginner changed the way she works
• Why podcasting and SEO felt like a better fit than relying on social media
• What happens when your marketing channels begin supporting one another
• How Brittney knew she was ready to hand off more of her podcast production
• Why learning a process first can make you much better at hiring for it
• How being a military spouse informed what Brittney needed from her business
• The work involved in making coaching genuinely different from therapy
• Why adding coaching is not the obvious next step for every therapist
• What customized business support gave Brittney that a rigid formula could not

• The Liberated Business Program: https://www.thebadtherapist.coach/liberatedbusiness
• Reference book: Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire by Dan Martell

Connect with Felicia:

• Get my freebie & join the email list: The Magic Sheets
• Instagram: @the_bad_therapist
• Website: www.thebadtherapist.coach

Connect with Brittney Scott:

• Website: www.brittneymscott.com
• Podcast: Mother Daughter Relationship Show
• Instagram: @theBrittneyScott
• Threads: @thebrittneyscott

Related episodes

• Finding Your Authentic Marketing Strategy as a Therapist with Brittney Scott [Ep 114]
• How to Get Off Insurance and Build a Cash Pay Practice Without the Income Dip [Ep 163]

“I think if you're not interested in marketing at all, you're not interested in having a business at all.” - Brittney Scott